Even the world’s most luxurious SUV needs a refresh every now and then. Rolls-Royce’s best-selling product gets a bold makeover for 2025 that includes a redesigned front fascia. The unexpectedly bold approach is sure to stir controversy. The updated Cullinan from day one is accompanied by a cooler Black Badge derivative with an upgraded V-12 engine that produces 600 horsepower.
Known as the Cullinan Series II, the luxury SUV features revised headlights with extended LED daytime running lights. The extended DRLs descend lower on the bumper, making the front look more impressive. (if it's not weird) See. It seems that parent company BMW Group is also keen to take design risks with its ultra-luxury brand. There are no split headlights like on the BMW X7, but the changes are just as controversial.
It’s not just the headlights that have an unusual look, but also the front bumper. Rolls-Royce has ditched the slim air intakes that flanked the grille. As a result, the large flat surface now requires some sort of trim piece. Elsewhere, the redesigned lower air intake is now slightly angled while the large radar sensor is still positioned below the license plate.
RR says the new upright design mimics the “illuminated skyscrapers of big cities” where the Cullinan has grown in popularity. The SUV features an illuminated grille to mimic other company models and some BMWs. Also new is the use of swanky 23-inch alloy wheels, a first for the model. A new Emperador Truffle paint finish completes the exterior changes.
Likewise, the Cullinan Black Badge gets a striking makeover but with different 23-inch wheels. This is the first Black Badge model to ride on the larger alloy wheels, which feature 10 interlocking spokes. Various exterior accents – including the Spirit of Ecstasy statue – have a more menacing black look. There are darker trim pieces than before and you can have an all-black grille.