The best-kept secret in Maranello right now is the Ferrari EV. The first Prancing Horse without a combustion engine is still a mystery. What we do know so far is that it will be built at a new factory in the company’s hometown and is scheduled to be launched in the last quarter of 2025. Reuters has heard from sources familiar with the matter that the Italian electric stallion will cost at least €500,000.
That’s the equivalent of about $537,000 at current exchange rates. However, prices vary widely around the world due to regional taxes, so a direct conversion isn’t always accurate. Whatever the case, the rumored price is for the base version, but hardly anyone buys a Ferrari without any options. The alleged asking price converted to dollars would make it roughly as expensive as a regular SF90 Stradale, not the XX’s $890,000.
Reuters' Sources have also heard rumors that a second Ferrari electric car has entered the early stages of development. After the Purosangue SUV and the first electric model, adding another model to the lineup would likely undermine exclusivity. To avoid diluting the brand, the company is believed to be aiming to limit production to no more than 20,000 vehicles per year, at least for the time being.
Sales have been steadily increasing year-on-year, reaching 13,663 units in 2023. People are willing to wait years to take delivery. Last November, CEO Benedetto Vigna said that the order book was at a record high, so production for 2025 is already sold out. This means that new orders will not be filled until 2026 at the earliest.
To avoid becoming an SUV brand, Ferrari has limited annual production of the Purosangue to 20 percent of total production. The rugged model starts at around $400,000 and would likely sell better without any production restrictions. With a new factory under construction, more cars will roll off the assembly line. The most exciting of all is the hypercar expected to be unveiled later this year.
Regarding the first EV, Ferrari Product Marketing chief Emanuele Carando recently said that the EV will have an “authentic sound” and will be a “true Ferrari.” By 2026, the as-yet-unnamed model is projected to account for around five percent of total sales. EVs are expected to represent 40 percent of all annual deliveries by 2030.
