The subscriptions, Little by little, they are becoming commonplace in the motor industry. There are several brands that use this system to offer, upon payment, an improvement in the equipment or performance of your car. Dacia has wanted to show its position on this practice and has done it with humor: it will give away bags of water!
Dacia is famous for simplicity and the aim of this campaign is to show that comfort should come at no cost. It thus shows its opposition to offering subscriptions to unlock functions that are already integrated into the vehicle. It will offer all drivers, not just its customers, a free hot water bottle: He has named them ‘Heated Seat Savior’. If we translate it from English it would be ‘Savior of the heated seat’.
A system that will have your own guide: “After picking up their hot water bottle, drivers can safely fill it up by following the instructions provided and, before setting off, place it on the car seat to warm it up.”
“Not very Dacia”
The action will take place only in the United Kingdom. It will distribute a total of 75 hot water bags at three dealerships: Brent Cross (London), Trinity Way (Manchester) and Fendrod Way (Swansea). Each one will have 25 units that will be delivered, in order of arrival, between February 1 and 2, from nine in the morning to four in the afternoon. Drivers will not be required to buy anything, but may only take one item per person.
Luke Broad, director of the brand in the United Kingdom, has explained that the ‘Heated Seat Savior’ “are somewhat fun, but they show the direction that the motor industry is taking in general with regard to the access of different functions to through a subscription. Asking someone to pay more to activate something that is already installed from the factory is not very Dacia. It should be remembered that the manufacturer offers heated seats as part of the optional equipment on models such as the Dacia Duster, Jogger and Sandero Stepway.
BMW heated seats
As we pointed out before, Dacia’s action comes after the bmw announced that, in some markets such as Germany, the United Kingdom, South Africa or South Korea, the owners of their models would have to pay to have heated front seats: 17 euros per month, 175 per year, 275 every three years or 390 euros for the unlimited access. If they do not pay the subscription, the vehicle in question will continue to have this equipment, but blocked.
BMW also offers heated steering wheels for a £10 monthly subscription (11 euros, according to the current exchange rate). Perhaps we will soon see Dacia giving away gloves to drivers.