In 2017, Mitsubishi revived the iconic Eclipse nameplate and promptly slapped it on the back of an SUV. That was sad. Now we’re seeing new trademark filings for other iconic Mitsubishi names, like the Montero and Lancer Sportback, which could also end up on uninspiring models.
The old Montero name has been gone in the US since 2006, but Mitsubishi just filed a trademark for the Montero name with the U.S. Patent and Trademark Office (USPTO). The trademark mentions “car” and dozens of other uses, so it’s possible we could see the Montero name on a future Mitsubishi in the U.S.
Mitsubishi file a second trademark for “Lancer Sportback” was initially rejected by the USPTO, but is currently under appeal. The Lancer Sportback is a five-door version of the Lancer in the US that was introduced in 2010. The trademark appeal was filed in March, and specifies use for “automobiles and their structural components.”
The Lancer Sportback trademark filing is particularly interesting. We know that Mitsubishi is working with Nissan to bring a number of new hybrid and electric models to the US, including its own version of the next-generation Leaf. Rumor has it that the Lancer Sportback could be Mitsubishi’s version of the Leaf (if the patent is granted).
There are also rumors of a new Mitsubishi truck for the US and a production version of the D:X Concept (which could be the next Delica). However, we’re taking all of these details with a grain of salt. We won’t know anything for sure until the first new Mitsubishi models start rolling off the production line around 2025 for the 2026 model year.
