The electric car market is tighter than ever. “It is a competitive market and it will get even more competitive because of what Tesla has done. We are not going to give ground to anyone,” said Marin Gjaja, Director of Customer Service for Ford’s electric section, explaining why they have decided to apply a significant price drop to its most desired electric, the Ford Mustang Mach-E.
Ford’s goals couldn’t be more ambitious. This year they expect to produce 130,000 units of the Ford Mustang Mach-E for the whole world, a significant increase compared to the 77,959 produced last year.
Ford has announced a price cuts in the United States which range, according to versions, between $600 applicable to an entry-level Mach-E, with a standard battery (called standard range), up to $5,900 for the version that benefits the most from this reduction, the GT with a larger battery. autonomy (called extended range).
Ford has made the decision to lower the prices of the Mustang Mach-E in the United States to keep it competitive against Tesla, which has dropped as much as $13,000 on its Tesla Model Y.
Will there be a price war in Europe?
These days we were already commenting on you, precisely, how the movement of Tesla, or the arrival of new brands and new products that, like the MG 4 Electric with a price from €20,480, are “busting” the market, the price war could spread to other manufacturers. And that is a possibility that the Diariomotor team continues to value. With the arrival of new products and the increase in the supply of electric vehicles, we should expect that in the coming years the price of the electric vehicle will moderate and, above all, reduce its difference with the prices of vehicles equipped with an internal combustion engine.
But for now there will be no price drop for the Ford Mustang Mach-E in Europe. According to Automotive News, a person in charge of Ford in France would have ruled out this possibility. Meanwhile, Oliver Blume, CEO of Volkswagen, also ruled out entering this price war in an interview with Frankfurter Allgemeine Sonntagszeitungpointing out that its pricing strategy at the moment is focused on profitability and a consistent strategy.
Ford Mustang Mach-E GT.The Starting price of the Ford Mustang Mach-E in Spain is €63,477 At the moment, with a discount of €1,210, and starting from the most basic Ford Mustang Mach-E, with a battery with 440 kilometers of autonomy (76 kWh), 18″ aluminum wheels, 269 CV of maximum power and a 0 to 100 km/h in 6.9 seconds.
Let’s remember that Ford Mustang Mach-E prices have skyrocketed in the past year. Exactly one year ago it could be purchased for €42,078, including aid from the MOVES III Plan.