At Tesla, important changes are taking place and not only with the aim of reducing costs as much as possible. The increasing competition forces the North American brand to make a move, which is why one of its strongest strategies since its entry into the market will change soon. All those customers who complained about the lack of differentiation and customization capability between Tesla models they will soon have an answer.
Ever since Tesla hit the market, One of its strategies to achieve growth in production and at the same time reduce costs as much as possible, has been to simplify the manufacture of each and every one of its cars as much as possible.. This happens by using innovative techniques such as Megacasting, but also by reducing as much as possible the variations between models, which of course leads to a minimum capacity for customization and therefore differentiation. In return, producing a Tesla Model Y requires 10 hours, while a Volkswagen ID.3 needs 30 hours.
The low customization of Tesla cars has a reason and it is to reduce manufacturing costs and times as much as possible
A clear example of this scarce customization is found in the available color palette in the Tesla configurator. This range of paints barely has 5 colors for the 4 models that are marketed currently: Model 3, Model Y, Model S and Model X, which is far from the possibilities offered by many of its rivals. But according to the latest statements from Tesla’s chief designer, Franz von Holzhausen, this chromatic scarcity could soon change with the advent of a broader palette, a novelty that is being worked on so that it reaches the configurators once Elon Musk gives the final go-ahead. This novelty will arrive first in North America, but it is highly likely that it will also end up being offered in other markets.
We are therefore facing an important change that will respond to one of the historical demands at Tesla. Obviously, The arrival of new paints will not mean finding a palette of dozens of colors either.Let alone a chromatic customization program like the very fashionable Individual from BMW, Exclusive from Audi or Paint To Sample from Porsche. But in pursuit of differentiation, welcome any new color to the Tesla range.
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