The bmw logo It is one of the most recognized logos on the planet, although it is not one of the oldest car brands in existence. It is very likely that you have seen this mark several times when you have been on the road in your own car. You may also be one of the lucky owners of one of these cars.
Regardless of whether or not you own a BMW car, there are many who do not know where their logo originally came from or what it is supposed to stand for. But don’t worry, here you are going to learn today what is the BMW logowhat is its origin and how it has evolved over time.
What is the BMW Logo?
the bmw logo is one of the most trusted car brands in the world because it offers its customers an unforgettable and exclusive driving experience. Those who are thirsty for adventure cannot ignore a brilliant mark that combines speed, safety and aesthetic innovations.
The white and blue color design of the BMW logo is a tribute to Bavaria, with the colors of its flag, which is the birthplace of the brand.. The logo represents four quadrants in the colors blue and white, quadrants that some associate with the propellers of a rotating airplane, a key element in the beginning of BMW’s history. Due to state law, the colors were reversed to avoid violating it.
The interpretation of the propeller, which highlights the firm’s roots and aircraft-building prowess, has always been very in tune with the company’s advertising image, though it’s never been clear whether the propellers actually have anything to do with it. the original logo. The BMW logo is a mark of elegance, power, luxury, wealth and style, which is present everywhere.
The BMW logo today
The current BMW logo continues to be a badge with two circles. The inner circle of the BMW logo is decorated with a blue and white checkered pattern.. The lettering ‘BMW’ can be seen on a transparent background in the larger black circle surrounding the inner circle.
The logo is written in a simple sans-serif font, using only capital letters. For a long time BMW has had a logo quite similar to those of other well-known car manufacturers. All BMW brand products, including their own cars, now display the white and blue logo. BMW has named its new logo ‘BMW roundel’.
Some BMW history
This company, which dates back to 1913, specialized in the manufacture of aircraft engines. The famous German car manufacturer began producing aircraft engines for the Prussian Army during World War I and World War II..
The company subsequently focused its energy on manufacturing automobiles and motorcycles. BMW stands for Bayerische Motoren Werke, it is the German automotive company that was later launched in the year 1916. Today, the company is the brains behind Rolls-Royce, Mini and other cars.
BMW is one of the best-selling luxury car brands in the world, along with Audi and Mercedes Benz.. The BMW logo has gone through several phases of transition. These updates have met the demands of the time and have barely deviated from their original focus and charisma.
From the original logo to the current design, the BMW logo has always maintained a similar look. Its famous logo was inspired by the 1913 design of the Rapp logo.. We are going to take a brief tour of the past so that you can see how its logo has evolved.
BMW logo evolution
The Rapp logo 1913 – 1917
The original logo that represented the company as a manufacturer of aircraft engines was the Rapp logo. It showed a horse silhouette at the center of a circle with a frame. In the thick black frame we find the name of the brand, two stars and eight curved lines in white.
The original BMW logo 1917 – 1936
In 1917, the colorful design of the BMW logo was unveiled. In the middle of a thick black frame are four quadrants that resemble a circle or an airplane propeller. There are two white quadrants and two blue ones. The frame also features two fine gold outlines and the lettering BMW at the top.
The BMW logo 1923 – 1953
The logo was first redesigned in 1933. The colors of the 4 quadrants remain the same. The circular gold frames became thicker and the brand name BMW became sharper, bolder and more elegant.
The BMW logo 1936 – 1963
In 1953, the logo took center stage. Thin silver outlines were chosen over the thick gold frames of the earlier design. The lettering BMW is now grey, and the blue and white circle now has lighter tones. This made the black ring more visible, but the logo looked very plain and unattractive.
The BMW logo 1963 – 1997
In 1963, the logo took on contrasting colors, using the colors black, blue, and white. The circular frames and BMW branding on a black circular ring were turned white. The blue and white quadrants in the center were intensified. It was a clean, attractive logo and was synonymous with authority and loyalty.
The BMW logo 1970 – 1989
In 1970, BMW began to compete in sports races, for which it designed a different logo to differentiate the sports current from the current that the brand had traditionally developed.
The BMW logo 1997 – 2020
The 1997 BMW logo looks powerful and modernized. The advancement of technology is evidenced by its 3D appearance. It shows a white wordmark on a circular background with silver-grey outlines. The blue and white dials are made evident by black lines dividing them at either end.
The BMW logo 2020
This is the current BMW logo, Ignore the 3D logo design for a 2D one. The black frame is replaced with a thick white one. The BMW name and outlines turn gray and the dial lines become invisible. The BMW logo appears powerful, clean, calm and minimalist.
