Who does not know a car with the toyota logo? It is a brand recognized throughout the world for its high quality and business mystique. Its logo is one of the most well-known images in the automotive world, among Japanese consumers and car drivers around the world.
Your logo is an important part of the company’s identity, but have you ever wondered?What is the Toyota logo? Why is it made up of three interlocking ovals? Here you will find answers to these questions and you will also learn part of its history.
What is the Toyota logo and what is its origin?
this logo It was presented for the first time in October 1989, on the occasion of the company celebrating its 50th anniversary in the manufacture of cars.. The Toyota logo took 5 years to create, developing a logo consisting of 3 ovals. Its design aims to create a strong visual identity that makes the brand stand out..
It was to serve to advertise and present the Toyota brand internationally. The three ovals of the logo are united in a horizontal symmetrical design.. This means that it can always be recognized both when looking straight ahead and when looking through the rear-view mirror.
The design of the inner ovals reflect the heart of the client, as well as that of the company itself. They overlap to represent a mutually beneficial and trusting relationship, in addition to form a kind of T for Toyota. The outer oval signifies that the world embraces Toyota.
Each oval has different thicknesses in its stroke, which points to the art and culture of Japanese calligraphy. The space at the bottom of the logo shows the infinite values that Toyota represents.:
- High quality.
- Value beyond expectations.
- Driving pleasure.
- Innovation and security integrity.
- Environment.
- Social responsability.
Toyota logo evolution through the years
Toyota went through various logo designs throughout its history, which may not be unusual when you consider that the original company name was ‘Toyoda’. However, despite the changes, the general objective of the logo has always been the same.
The Toyota logo represents simplicity, stability, elegance and performance and is something that has always characterized it over the years.
1935 toyota logo
In 1935 the original logo of the Toyota brand was introduced, presenting the classic name of the brand. It featured a red and white diamond with a bold ‘Toyoda’ wordmark at its center. It had a very geometric style, highlighting the engineering prowess and stability of the company.
1949 toyota logo
In 1949 a Japanese version of the old Toyota logo appeared. It replaced the diamond-shaped background with a bold red circle. The white markings in the middle represented the word Toyota. It was a simple, elegant image and an introduction to the use of the term ‘Toyota’.
1969 toyota logo
In 1969, the Toyota logo wordmark evolved again, this time changing to a sans-serif design, with narrower letter spacing and a more modern image.
1978 toyota logo
In 1978 there was another change in the Toyota logo, once again adopting its bright red and white color. This logo reduced its height and increased the interior space.
1989 toyota logo
In 1989, he decided that it was time to update the Toyota logo with more than just a wordmark. I know introduces the first version of the oval emblem and very little has changed since then. The badge features a large horizontal oval, with a set of two overlapping ovals in the middle.
In some branding and marketing campaigns, the Toyota logo appears alongside the company’s wordmark. However, it is also possible to use the oval badge on its own.
2006 toyota logo
For the year 2006, Toyota updates its logo again and presents a chrome and silver version in an oval logo. It was the logo that identified the Toyota company for several years and the one that many people recognize. In this version of the logo, the separate ovals of the Toyota symbol are much easier to recognize.
Toyota logo 2019
In the year 2019, Toyota once again makes a slight change to its logo image, this time making the contours of its iconic emblem more refined.. Today Toyota generally displays the oval logo alone, either in white on a red background or black on a white background.
What does the modern Toyota logo represent today?
The visual identity that shows the new design of the logo of Toyota is a simple two-dimensional design that communicates simplicity, transparency and modernity. They have been taking digital design into account, being equally effective in the physical world.
Its new visual identity offers a new custom typeface, Toyota Type. This offers multiple purposes for both online and offline environments. This takes the brand one step forward in digital readiness as Toyota as a company continues to expand internationally into online retail in Europe.
At the moment, the Toyota logo stands as a symbol of durability and stability of Toyota as a brand in the world. There are several aspects of the symbol that have remained the same for years, which tells us about the value of a symbol that has transcended time, being significant but simple.
For lovers of emblem design, Toyota’s image is a prime example of how the right shapes and designs can transcend geographic boundaries.