Volvo is as popular a brand as BMW or Chevrolet, but you may not know much about the history of the car. Volvo logo. The logo of this brand has captured the attention of many people around the world, due to its design and its connection with the male sex.
For many, the Volvo logo is one of the more unusual images chosen by a car manufacturer. here you will learn what is the Volvo logohow it was born and how it has evolved.
What is the Volvo logo?
The Volvo logo is distinctive for several reasons, most notably because it is also the symbol used to represent the male gender. In many parts of the world. The current version of this logo is simple, with a modern design and perfect to distinguish a global company that is growing.
Its new logo presented in 2021 includes in its design the name of the company, which is written in bold in the middle of a wide circular border. In a section of the circle, towards the top right, there is a light black arrow pointing up, showing forward movement.
This is a modern version of the Volvo logo, it differs somewhat from the traditional male gender symbol that had been shown in previous logos.but the concept is still present.
The company was founded in 1927 by the SKF Financial Group. In 1999, the brand was sold to Ford. Today, Volvo is one of the most popular and respected manufacturers of high-quality cars in the world.
The beginnings of the Volvo logo
When the decision was made to start producing Volvo cars in 1926, financial backer Svenska Kullagerfabriken revived a company that had been dormant since the 1920s. The name of that company was Volvo and it was established in 1915..
It had been devised as a trademark for bearings 12 years before it established itself as a car manufacturer. The name was not only cleverly simple, but it was also easy to pronounce in most places around the world.
At the same time Volvo was revived, it adopted as its logo the ancient chemical symbol for iron, a circle with an arrow pointing diagonally up to the right.
Volvo logo evolution
The brand is characterized as quite conservative with its visual identity and still uses the emblem, which was created at the beginning of Volvo’s history.
Volvo Logo 1927 – 1930
The Volvo logo of this period had a design showing a blue oval, with gilt edges, showing the denominative mark in the center. The nameplate was written in a typeface traditional for its time in bold white lettering.
The logo featured a tagline placed below the wordmark on a white ribbon: ‘Gothenburg Sweden‘. It was an elegant and simple emblem of silver color, which was placed on the grill of the car. It was a modest design, but one of exceptional taste.
Volvo Logo 1930 – 1959
In 1940 the brand is designed with the base of the logo that we all know today. It was a Volvo emblem on that the wordmark was placed on a thick horizontal line through the center of the circle with its left half cut into 3 thinner lines, symbolizing movement.
The wordmark was in red capitals, written in a classic serif font. The contrast of red and silver reflects the passion and power that Volvo represented.
Volvo Logo 1959 – 2020
The Volvo emblem shown as a wordmark on a copper palette. It was a minimalist emblem with clean lines and letters. In him a simple but very strong identity is observed for his time.
Volvo Logo 1959 – 1999
The brand changes its colors to black and silver and its design continues to evolve. In these years, the Volvo emblem is placed inside a blue square with a silver border. The corners were softened, matching the rounded angle of the wordmark.
Volvo Logo 1999 – 2013
Volvo’s color scheme is set, now featuring silver and royal blue, where blue is for the nameplate rectangle, which sits inside Volvo’s silver emblem.
Volvo Logo 2013 – 2014
The Volvo logo, created in 2013, undergoes a slight modification, since it contained a lighter design. It has a silver frame with a shiny texture, which looked cooler and its design was cooler.. As for the blue flag, this one has a thin silver frame, which gives a more elegant look to the letters, making them look thinner and more sophisticated.
Logo of the year 2014
Volvo’s logo it is based on the previous logo, but now it is three-dimensional and the letters are cleaner and safer. The combination of silver and blue celebrates Volvo’s values of quality and design. The logo displays the reliability and timelessness of the brand, reflecting its rich heritage, its approach and progressive movements..
Volvo Logo 2020 – 2021
The redesign of Volvo’s visual identity that showcased the 2020 logo, introduced a logo that can be considered minimalist and progressive. This one only featured black lettering on a white background. The thin, square serif typeface makes the logo look distinct and confident, and the spacing between the symbols adds sophistication to the image.
2021 Volvo logo
This year the Volvo logo recovers its iconic circle with an arrow in the official logo. It displayed flat black symbols with clean, neat outlines, set against a white background.
