Everyone knows about the beauty, quality and comfort that is hidden behind a Mercedes Benz brand car. Recognized for their high performance and beauty of their interior designs. But with Brabus the design of Mercedes Benz, reaches its maximum potential. Exposing a customized concept and state-of-the-art technology, Brabus is a car that never goes unnoticed.
Today you are going to learn what is brabus and what distinguishes this brand in the market, as well as its relationship with Mercedes Benz. You will also learn some important facts about the brand that you may not have known.
What is Brabus?
Brabus is a famous German company specializing in aftermarket car tuning, which is headquartered in Bottrop, Germany.. Brabus is recognized worldwide for its extraordinary transformations of Mercedes-Benz, Smart and Maybach cars.
His specialty in manufacturing stylish, state-of-the-art aftermarket tuning products has made Brabus exalted to the top of its line. In the automotive field, Brabus customizes almost everything, from cars, boats and even planes.
Although it has a large customization field, it has a significant interest in Mercedes Benz. It was founded in 1977 by Bodo Buschmann and Klaus Brackmann. The company is named after the first three characters of the founders’ surnames (Brackmann, Buschmann).
Brackmann subsequently shows no interest in making modifications to the cars or running a corporation, and ends up selling the shares of his company to Bodo Buschmann for €100.
something of its history
It was the 70s of the 20th century and many seemed not to like the performance of their cars. Car lovers wanted to find a way to modify their cars in order to increase power. At that time, a person emerged who also wanted to tune his cars and that person was Bodo Buschmann.
But those who tried to modify their cars could not do it according to their requirements. Thence Buschmann came up with the idea of establishing his own automotive modification business.. When establishing the company, he registered it in 1967 as Brabus GmbH with his friend Klaus Brackmann.
What is the objective of Brabus?
The main objective of the Brabus is to improve the performance of the car by increasing its power and making major modifications to the engine.. Users have the option of buying cars from Brabus or submitting their own vehicle for upgrade.
When a customer requests a car, Brabus purchases a specific model from a particular agency and then transforms it to meet their specifications.. Users can also have a complete engine tune up or have new engines upgraded for them.
Why is Brabus the biggest tuning brand in the world?
Brabus delivers around 6,500 cars a year and the success reflected in numbers speaks for itself of this brand. But beyond the numbers Brabus is distinguished by other elements:
- Brabus offers a 3-year guarantee for each conversion carried out.
- At its headquarters it has its own noise test track. It is a feature that must be officially certified by government agencies.
- Everything is done in-house, except for the paint job and other minor details.
